K-Citymarket Brand Renewal
K-Citymarket is a national hypermarket chain of Kesko. In 2020, KCM took the decision to renew its identity system. The goal was clear: to clarify and invigorate its brand across a nationwide hypermarket chain. The new visual language established was to be cohesive and dynamic, enhancing recognition and unifying the customer experience while allowing flexibility for individual stores.
K-Citymarket's new brand identity is designed to embody its persona: social, lively, outgoing, and entertaining. This is reflected in a visual identity that is clear, approachable, and full of energy, creating a vibrant and engaging experience for customers. My role in this project was as a designer.
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