P O R T F O L I O

Laura Eliisa

As a dedicated brand designer, I specialize in helping companies and organizations define, develop, and align their brands with their strategic objectives and business goals. My passion lies in the art of design, where I create visual elements that not only solve problems but also tell compelling stories.

To me, building a brand is like crafting an intricate ecosystem where every detail, no matter how small, plays a crucial role. This craft is a harmonious blend of creativity and strategy—pushing boundaries while honoring tradition. It's about more than just aesthetics; it's about making brands memorable, meaningful, and authentic.

This philosophy is the essence of my work and a fundamental part of my professional identity.

Contact

K-Market Brand Renewal

K-Market is retail chain under Kesko. The brand was updated in 2020. My role in this project was to co-design with the lead designer the guidelines for the new visual identity. I created the applications and the final guideline and assets for the client.
For the web version of the guideline I designed the template visualities and optimized the contents accordingly to the platform.

Kiinteistömaailma Brand Renewal

Kiinteistömaailma is one the biggest real estate agencies in Finland. I worked together with our lead designer, defining the colours, creating the guidelines and visual assets such as illustrations, patterns, icons, etc.

Travel Stickers & Badges for K-Market

Vintage travel sticker design with traditional Finnish landscapes. These were made for K-Market’s summer campaign. The concept was “Kesäkohteena K-Market” (Summer destination – K-Market), where the idea was to highlight the vast net of K-Market stores throughout Finland, and call to visit as many stores as possible.

Kesko Guidelines

I’ve been working on many guideline entities for Kesko, including K-Market, K-Citymarket, K-RautaPRO, K-Plussa and K Brand

K-Plussa animation

An introductional animation of K-Plussa’s identity and its structure.

Hehku Alennuskuuri

Concept, name and visual design for Hehku’s biggest yearly campaign. Hehku was Kesko’s beauty retail chain.

Kesko Grocery Export to China

I was part of the Kesko team creating these twin ads for Kesko’s opening grocery webstore in China. The posters were situated at Helsinki-Vantaa Airport international flight’s gates which had most of the departing flights to China. The illustrations were designed by our Art Director by Ville Granroth.

Fiskars Xact

I was part of the team assigned to create campaign concept and visuals for Fiskars’ new Xact product line.

Paulig Presidentti Speacial Blend

As a Paulig Presidentti team member I was a part of designing and producing campaign materials for the Presidentti coffee brand’s new Speacial Blend.

Curious AI Company

Complete brand renewal for Curious AI Company. Two routes with the same specs: Blue as the main colour, retroish, some kind reference to brain and/or intelligence.

Route 1

Route 2

Muotolevy Module

Muotolevy Module is company that makes multifunctional silent and private spaces for open offices. I designed the visuals for the new brand in 2015.

AUDI Summer Of Golf

AUDI Summer Of Golf is an additional magazine that is published once a year, every summer, by the biggest Finnish golf magazine, Golflehti.

Now, let’s get your brand in line.

ALSO! Check out my handcraft brand: Tinyhoot

Here’s how you can reach me:
 laura.juurus@gmail.com
 +358 50 5390 692
 linkedin.com/in/laura-juurus